2023 — 2024 Heading up the Product Design function at KultraLab, an A.I. coaching and behavioural change app targeted at the retail industry. Completely overhauled the app, radically changed our ways of working, developed a new product vision and strategy alongside the CEO/Founder and Head of Product, helping to secure £3M+ in Series A funding.

2018 — present End-to-end product design for a mobile app that gives employees the mental wellbeing training and support they need to cope with the most demanding of days. Featured on the NHS App Library, with 100k downloads and counting. Companion was acquired by Terryberry in 2023.

2015 — 2022 Product design, prototyping, tone of voice, QA, logo... the works. Founding designer leading the creation of a doctor-founded and clinically-led digital health service from the ground up for web, iOS and Android. Joined a 12 person startup and helped it grow to a 500+ person publicly listed company with over 1 million activated accounts.

2013 — 2015 Part of the Digital Creative Media team at Burberry’s HQ in Pimlico. Worked on various updates and improvements to the e-commerce website, as well as campaign work and in-store touch screen interfaces.

2012 — 2013 The early days of news paywalls - how digital transformation for The Times boosted subscriptions by 50%.