Helping News UK with digital transformation. The Times paywall meant articles couldn’t be read in full without a subscription. We helped them create an acquisition tool that eliminated the dead-end that users reached if they happened upon an article. Also assisted with early prototypes and iterations of their tablet edition for Windows 8.

Role and Impact
– Worked with TMW/Splendid Unlimited and a small team within News UK to identify the issue and rapidly ideate, prototype and test potential solutions.
– News UK noted a 50% increase in subscriptions within 6 months of this and other digital transformation initiatives launching.
5/5 Next project →