Burberry’s iconic Heritage Trench Coat - a hundred-year-old design, still handmade in England and still synonymous with the label. Burberry refined the range to 4 core fits and dedicated a section of their site to the anatomy and history of their ubiquitous piece. Touch points throughout the section direct shoppers to pages where they can purchase, and also customise, a trench. I convinced even myself that spending £1,200 on a coat is justifiable.

Client: Burberry →

Role: Concept development, design, prototyping