A photo of Ed - a middle aged white man



Find me at

Twitter, LinkedIn and Medium.

About me

I’m a design generalist, who specialises in helping startups grow - from problem framing, idea generation and vision development, right through to the nitty-gritty of creating prototypes, user testing, working with engineering teams, design system development, and hiring. Most recently, I was the Principal Product Designer at Doctor Care Anywhere. I joined a 12-person startup and watched it grow to a 500+ person publicly listed company 🎉.

Experience across agencies and product teams has taught me the importance of striking the right balance between data-informed design and aesthetic craft. I’m a big believer in the ability of simple details in digital products to delight users and build trust - a piece of typography, animation, appropriate tone of voice - and like to take a hands-on approach to perfect them.

When I’m not working, I'm watching films or making badges about rappers. I reside in south London